"People in Places" (PIP) Analytics



The Question

  • Where do people go?
  • What do they do?
  • How long do they stay?


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Our Solution

People In Places (PIP) bridges the gap between Google Analytics and the real world, offering real time data and reporting using WiFi technology.

This information gives our venues an unprecedented level of insight into consumer behaviour and opportunities to engage customers directly.

With over 500 retail venues and 50 Shopping Centres as clients Freerunner can offer customers a level of performance benchmarking never seen before in Retail.

We already provide market leading engagement information about users to venues through the Freerunner Portal. The portal allows businesses to understand who is visiting and using their hotspot in real time.

Big Data Technology



PIP Technology

Our People in Places (PIP) technology operates real time using advanced spatio-tempral statistical analysis.

We use "big data" and "machine learning" to

  • Understand movement
  • Predict use
  • Discover opportunities


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How it Works


Getting Started

  • Use your WiFi (Freerunner) to monitor your customer traffic
  • We install software on your access point(s)
  • Access point(s) monitor WiFi signal by mobile devices

Data Analysis Software

  • Detects who walked in
  • How long they stayed
  • Where they went
  • Where they have been before

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Analytics


Technology Provides Analytics

  • Engagement & Bounce Rates
  • Walk By's
  • Repeat Visitor Ratio
  • Dwell Time
  • Visit Frequency & Recency
  • Heat Mapping
  • Insight Views
  • Shopping Centre Benchmarking
  • Accurate Footfall

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If you need more information on our services please feel free to contact us

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About Freerunner


Founded in 2009, we use proven, low-cost technology to deliver a free to the consumer wifi service nationwide.

95% of our 500 hotspots are at retail locations, including over 50 major shopping centre.

We are an approved provider of ‘Friendly WiFi’, this ensures that your customers, especially children are safe online, we provide this as standard*

(* Subject to license fee)

Freerunner Net Ltd


Our Address

Unit M10, The Maltings Business Centre, Stanstead Abbots, Ware, SG12 8HG

Call Us / Follow Us


Telephone
+44 (0) 1920 872454

Email
hello@freerunr.com


Accreditations



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